Thursday 22 December 2011

HOW TO GIVE A BETTER SPEECH THAN OBAMA and change your world - (The Iron Lady - Part 2) by Darren Kelly, Kellcomm, Blog - Day 32

Hi,

Margaret Thatcher once said that Ronald Reagan used humour to achieve a purpose more meaningful than humour. He used it to make people feel comfortable and to break any tension during tough negotiations. Thatcher was no stranger to humour, as her first speech inside the White House in 1979 demonstrated.

'The Iron Lady' achieved rapport with her audience with her gentle joke about George Washington being a British subject for the first 40 years of his life. She also admitted that U.S. and U.K. relations could have gotten off to a better start.

Thatcher sent her audience into a fit of giggles when she apologised for ruining the U.S. Secretary of State’s day. When she arrived at the airport, he was watching the Washington Redskins play the Dallas Cowboys. Thatcher blamed herself for the Redskins loss. After she won her audience over, she discussed the serious issues of the day before ending her speech with more gratitude.

The movie, 'The Iron Lady' shows Thatcher wearing a hat in the House of Commons. The people who worked with her say she never wore a hat in the House of Commons. Expect the usual Hollywood drama and exaggeration in the movie. However, her speech in 1979 inside the White House had all the dazzle that many speakers miss today.

Thatcher does not feature in the book because she is British, or because she is a woman. She features in the book because she could be an excellent communicator when she wanted to be. This book is not a book about policies and personal failures. If it was, even Obama might not have made it into it. ‘How To Give A Better Speech Than Obama and change your world’ is a book that offers you a look inside the words of great communicators so you can learn the good parts. I hope you take those good parts so you can change your world. When you change your world, I know that you can do your bit to make the world a better place for the rest of us.

Tomorrow, I will reveal the moment 'The Iron Lady's' words brought America to tears and what Obama learned from that moment.


Take care,

Darren.


PS: 'HOW TO GIVE A BETTER SPEECH THAN OBAMA and change your world' - is available on iTunes and Amazon NOW!
Audio Version only.
Text version in January 2012.

Kellcomm, Princes Exchange,Princes Square, Leeds, LS1 4HY, United Kingdom

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