Apple Secrets

I will admit to loving my I phone as it makes life so much easier and I don’t mean just checking the football scores on a Saturday afternoon. To launch such a product to the world takes immense preparation and skill and Apples Steve Jobs is certainly someone at the top of his game. Let me share with you some observations from his presentations that you can use today in yours.
1 He always sets the theme by hinting about a major announcement at the start.
2 His theme is consistent throughout his presentation.
3 He provides a guidepost to make it easy to follow.
4 He makes statistics meaningful by relating them to that moment and something we can
easily see in our mind.
5 His language is in tandem with the brand- exciting, extraordinary and mesmerising.
6 His presentations are big on visuals and short on bullet points.
7 He holds you right until the end when he says” Oh and one more thing.”

Darren Kelly
KELLCOMM
The Communication Experts
Leeds
www.kellcomm.co.uk

U2 must watch the little things

I had the pleasure of getting a special invite to see U2 on their Zooropa tour in the 90's. The band was rehearsing as I sat alone in the stand. I noticed Bono jumping from the stage and running around the arena. Soon, he was coming towards me and in within seconds this rock icon was in the seat next to me. “What do you think of the sound”? he said.” It sounds good to me” I replied. “ It's not right just yet” he replied He. knew that inadequate sound would dampen months of preparation and creativity and the performance would be weaker than the audience expected.

How many times have you seen presenters who know their subject inside out and their audience but let little things affect their presentation. Here are just a few examples.

• Audience not being able to see due to poor room set up.
• Technical equipment crashing
• Colours difficult to see in visuals
• Microphone squeals
• Room temperature too high

Remember, the little details have a big impact. Top presenters ensure that their audience is looked after and is comfortable to receive their message.

Darren Kelly
KELLCOMM
The Communication Experts
Leeds

A Golfers Public Speaking Fear

Swedish golfer Annika Sörenstam is regarded in the same way as Tiger Woods, Greg Norman and Jack Nicklaus. She won 72 LPG Tournaments including 10 Majors and in 2003 became the first woman to play in a men's PGA Tour event since 1945. Her records include the lowest scoring average in a season ( 68.6969) in 2004 and her earnings of $22 million were way ahead of her nearest competitors. No other female golfer has shot a 59 in a competition and no one has bettered her 8 Player of the Year Awards.

However, there was one thing that could have held her back from such success.

When she was a teenager, Annika's potential was not leading to success despite a handicap of 54. The reason shocked everyone. Her extreme shyness forced her to deliberately three putt intentionally at the end of a tournament to avoid the trauma of giving a victory speech. After some investigation, her coaches diagnosed the reasons for failure and decided on a course of action to help the future star develop the one skill that could deny her golfing world greatness.

Is a fear of public speaking holding you back from greatness?

Darren Kelly
KELLCOMM
The Communication Experts
Leeds
www.kellcomm.co.uk