Wednesday, 27 October 2010

Why people buy people

Some Sales Managers tell their teams that people buy people,but they don't explain why and how you can improve your chances of making a sale. If you fail to build rapport with a customer you lose. Would you do business with someone you didn't like or didn't feel a connection with? Rapport leads to trust and patient understanding of your pitch. It is the most important part of any relationship.Isn't it true that we forgive people more easily when we have an affinity to them. The same is true with your customer.

Rapport is simple to create. This not an earth shattering revelation but many fail to do it. This is how you do it. If you have an ego leave it at the door. Decide to put your customer first and treat them like royalty. When you think like this you can see things from their view point. Just show them you care.There it is. Simple.

Darren Kelly
The Communication Experts