Monday 16 May 2011

Number 1 Book gives British Business a World Class Sales Lesson.

A sales and personal skills development book has stormed to the top of the iTunes Business Chart. ‘The World’s Greatest Sales Lesson’ reveals the success secrets of the founders of some of the world’s most famous brands. The author is former Heart FM,Real Radio and Smooth Radio broadcaster, Darren Kelly, whose company Kellcomm is based in Leeds. The bestseller delves into the sales and inspirational secrets of eight of the most successful ever people in business. They include Apple's, Steve Jobs, Sony’s, Akio Morita, Estee Lauder and Nike’s, Phil Knight. As well as revealing the secrets of their success, Kelly also shows you how you can create their skills in a matter of moments.
Kelly says “Sometimes you can be too close to your career or business to notice what's going on right under your nose. You can end up searching everywhere for something you may already have. This book is about helping you to pause, ponder and partake in a simple process that can turbo charge your thinking for personal and business success.”
Kelly is not the first radio presenter to succeed in the area of personal and business motivation. Earl Nightingale, the founder of Nightingale Contant, a world leader in personal development and Les Brown, the world’s leading motivational speaker have also had successful stints on air. Kelly’s radio career included interviews with Grammy and Oscar winners like George Michael and Cher. He also studied with NLP co-founder Richard Bandler to become an NLP Practitioner. The book's purpose is to inspire people in their careers to look inside themselves and discover or rediscover the talents they need for their own personal success.
Kelly who now works as an author, speaker and trainer says “We are all salespeople. We all have to persuade, negotiate, inform and motivate other people every day. However, the first sale always starts with ourselves during our inner conversations and spreads out to our family, friends and the people we work with. Whether you are suffering a crisis of confidence in tough economic times, or you are looking for the key to your true skills, there is something for you in this book."
Kelly's debut book 'Love Your Customer Grow Your Business' hit number 2 on the iTunes business Chart in January.

The 'World’s Greatest Sales Lesson' is available in audio on iTunes and Amazon. Also available for Kindle, iPAD, etc. on Amazon.


Darren Kelly
KELLCOMM
The Communication Experts
Leeds
www.kellcomm.co.uk

Saturday 14 May 2011

The World's Greatest Sales Lesson - Darren Kelly, Kellcomm

Would you like to discover the secrets of the World’s greatest sales people? These are the people who sold to themselves, sold to their partners, sold to their investors, and sold to a world that applauded. Darren Kelly reveals the personal success stories of the names behind Apple, Microsoft, McDonalds, Nike, The Trump Organisation, Wal-Mart, Sony and Estee Lauder. Kelly reveals the traits that set these people apart from the rest, and he shows you how you can develop each of these traits in a matter of moments. This unique book is essential if you want to raise your game, your sales and your income.

A sample from Chapter 4 - Strong Personal Values

Knight made his first sales of the new trainer from the back of his car at race meetings across Northwest USA. By 1969, his sales success allowed him to resign from his accountancy job, and he was now able to work full-time for Blue Ribbon Sports. The company started to grow, and a new name was suggested to fit with the plans for the brand. Nike is named after the Greek winged goddess of victory. Nike, the daughter of the giant Pallas was known by the Romans as Victoria, a name meaning victory. Knight revealed it was his friend Jeff Johnson, who suggested the name Nike for the company that was born in 1971. Other marketing costs were also kept low when a girl called Carolyn Davidson designed the famous swoosh logo for a paltry $35.

More samples soon.


Darren Kelly
KELLCOMM
The Communication Experts
Leeds