Thursday 8 December 2011

HOW TO GIVE A BETTER SPEECH THAN OBAMA and change your world - (Steve Jobs- Apple) by Darren Kelly, Kellcomm, Blog - Day 17

Hi,

I would like to share an insight into the talent of the sadly departed Apple founder Steve Jobs. He was a great speaker and presenter for many reasons. Please let me explain one of those reasons.

Jobs always looked natural and comfortable on stage because he practiced for many hours. An average speaker or presenter is either unskilled or wings it, but Jobs rehearsed to win it. He had charisma, but he also had polish. Like Obama, he learned these skills because he knew that nobody is born with this talent. Jobs was primarily concerned with how his customers processed and remembered his information because this was the necessary skill required to excite them and lead them to action. This attention to detail required planning and rehearsal. Like his friend, Ross Perot, Jobs adopted Winston Churchill’s attitude that preparation pays off.

On 1 March 1955, the year that Jobs was born, Winston Churchill gave his last speech to the British Parliament. His private secretary, Grace Hamblin said that Churchill, in his 81st year, spent 20 hours preparing the speech. Churchill chose his words, anticipated reactions, and created a message that resonated. Churchill understood that success requires passion and preparation, and never happens by accident. Jobs adopted the same philosophy and Obama lives by this rule too.

Tomorrow, I will share with you the email I received from the White House, signed by US Vice President Joe Biden.

Take care,

Darren.

PS: 'HOW TO GIVE A BETTER SPEECH THAN OBAMA and change your world' - is available on iTunes and Amazon NOW!


Kellcomm, Princes Exchange, Princes Square, Leeds,LS1 4HY, United Kingdom

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