Here are 10 likes and dislikes of the media. If you are seeking publicity or managing a crisis they will be of special interest to you.
10 media dislikes
A story that their reader, listener or viewer can identify with
Visuals like photos and graphics which make your story easier to assess
People who have a positive and willing attitude
People who are prompt and keep their promises
Press releases that get to the point quickly
People who are fully prepared to be interviewed and know their product inside out
People who are polite and appreciative
People who make themselves available when the media needs a favour
Experts in subjects
Stories with a celebrity angle
10 media dislikes
People who don't accept no for an answer and ruin a relationship before it's begun
Press releases that are as long as a book
Media kits that weigh as much as Mike Tyson
Calls asking why a press release has not been used
Coffee mugs and other branded items that just take up space in the press room
People who don't understand that particular medias audience
People who lie. The media never forgets when it gets burned
People who don't respect the time of a media person
People who get annoyed when their story is not delivered the way they want it
Darren Kelly
KELLCOMM
The Communication Experts
Leeds
www.kellcomm.co.uk
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