I interviewed Lionel Richie twice in my media career, and he always enthused about The Jackson’s. He said they were so polished and prepared, and that they loved their audience too much to offer a half hearted delivery. He told me the number one thing they taught him was that you must offer your best at the start of any performance. He smiled and said “If you don't they won't stay around for the rest.” He also learned the importance of practicing when The Commodores supported The Jackson's in their early days at Motown. The current DVD from Michael Jackson’s brothers ‘The Jackson's, A Family Dynasty ‘offers an even greater insight into offering your audience the best performance possible.
Two points stood out.
•Jermaine asked his brother Tito to coach him, which highlighted that even experts need expertise
•Eldest brother Jackie wasn’t prepared to do a show without proper preparation. He said The Jackson's had set the standard, and they weren’t going to drop it
So who is your coach and are you always prepared to give your audience the quality they deserve?
Are you making the most of every sales presentation, motivational speech and golden marketing opportunity in the media? Could you be doing better? Call Kellcomm. We can help.
Darren Kelly
KELLCOMM
The Communication Experts
Leeds
www.kellcomm.co.uk
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