1 Don’t deliver Press kits that weigh heavier than Mike Tyson. Newsrooms are not very big.
2 Never ask why a story wasn’t run. There could be many reasons.
3 Don’t waste their time with a story of no value.
4 Never lie. A reporter burned will never trust you again. It’s a foolish thing to attempt.
5 Poor Communication will waste a reporter’s valuable time. Either seek expert help if you are unsure or ask an expert to write your press release.
6 Don't get upset if your story is not told as you wanted it to be. It’s a story and not an advert you paid for.
7 Don’t promise an exclusive when it’s not. You damage a reporter's credibility, and that is unfair, and you will not be forgiven.
Darren Kelly
KELLCOMM
The Communication Experts
Leeds
www.kellcomm.co.uk
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