I had the pleasure of getting a special invite to see U2 on their Zooropa tour in the 90's. The band was rehearsing as I sat alone in the stand. I noticed Bono jumping from the stage and running around the arena. Soon, he was coming towards me and in within seconds this rock icon was in the seat next to me. “What do you think of the sound”? he said.” It sounds good to me” I replied. “ It's not right just yet” he replied He. knew that inadequate sound would dampen months of preparation and creativity and the performance would be weaker than the audience expected.
How many times have you seen presenters who know their subject inside out and their audience but let little things affect their presentation. Here are just a few examples.
• Audience not being able to see due to poor room set up.
• Technical equipment crashing
• Colours difficult to see in visuals
• Microphone squeals
• Room temperature too high
Remember, the little details have a big impact. Top presenters ensure that their audience is looked after and is comfortable to receive their message.
Darren Kelly
KELLCOMM
The Communication Experts
Leeds
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