I will admit to loving my I phone as it makes life so much easier and I don’t mean just checking the football scores on a Saturday afternoon. To launch such a product to the world takes immense preparation and skill and Apples Steve Jobs is certainly someone at the top of his game. Let me share with you some observations from his presentations that you can use today in yours.
1 He always sets the theme by hinting about a major announcement at the start.
2 His theme is consistent throughout his presentation.
3 He provides a guidepost to make it easy to follow.
4 He makes statistics meaningful by relating them to that moment and something we can
easily see in our mind.
5 His language is in tandem with the brand- exciting, extraordinary and mesmerising.
6 His presentations are big on visuals and short on bullet points.
7 He holds you right until the end when he says” Oh and one more thing.”
Darren Kelly
KELLCOMM
The Communication Experts
Leeds
www.kellcomm.co.uk
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