Tonight was a momentous occasion for British politics. The last time we saw a 3 way leader’s debate was back in 1992 when Bush senior, Clinton and Perot took part in the US Leaders debate. Our version had a much warmer and natural feel to it. Each candidate tonight was new to this style of debate, and I thought they all did very well considering the pressure they were under.
So why did Nick Clegg win in the polls? His nervous start was expected, but he quickly grew in confidence. His rapid hand movements at the start slowed down as the debate went on. Here are the reasons why Clegg connected with people and polled the highest.
1 He was honest.
2 He remembered people’s names. This showed a caring side.
3 He looked into the camera and into our eyes at home. Interaction with the viewer and not the studio audience was essential.
4 He stood up for himself when Gordon Brown tried to cosy up to him and Cameron questioned him.
5 He was comfortable in his own skin because he had a conviction in his beliefs.
6 He answered actual questions and didn’t report solely from the prepared party line.
7 People believed him because he backed up his words with facts.
8 He didn’t rudely interrupt others.
9 He didn’t seem to be rehearsed to the point of being robotic.
10 He told stories.
The fact that Clegg's performance puts him in a much stronger position now, highlights the importance once again of the ability to communicate effectively. Master this art and your business and personal life will improve dramatically.
Darren Kelly
KELLCOMM
The Communication Experts
Leeds
www.kellcomm.co.uk
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